The PURGE is overperforming at the box office this weekend. Nikki Finke from DEADLINE.COM attributes it in part to Tropical Storm Andrea.. I’m not buying into that logic though. Instead I think the folks at Universal Pictures marketed THE PURGE for months in a pretty genius way.. they also utilized TUMBLR and pretty much took over Twitter every time I signed on..

So who out there has seen THE PURGE and what did you make of it?