The company spearheading the effort, VoteCastr, plans real-time projections of presidential and Senate races in Colorado, Florida, Nevada, New Hampshire, Ohio, Pennsylvania and Wisconsin. It plans to publish a map and tables of its projected results on Slate, the online newsmagazine.
The company will make its projections by looking at who is actually turning out to vote, and then processing that data through a method known as predictive turnout modeling. The process is similar to how presidential campaign war rooms operate on Election Day, when they track turnout by likely supporters so they can adjust get-out-the-vote efforts accordingly.
“It’s what campaigns do,” said Ken Smukler, the founder of VoteCastr. “We’re flipping up the kimono and letting people see what campaigns do on Election Day.”
Looks like SLATE will be my go-to site this November..
