While I am not complaining about seeing signs of my favorite season, maybe August is a little too early for Halloween ? ? ?
But marketing 101 in the modern era will tell you: It’s never a bad time to sell…
Back on July 31, Target tweeted
”Tomorrow is August…so…it’s basically Halloween,” on the last day of the month, garnering more than 10,000 likes and 4,000 retweets. There were a few “too soon” replies…
The crafts chains Michaels and Joann started in mid-July..
In August: Bath & Body Works debuted its Vampire Blood soaps and Ghoul Friend scented candles..
Then in early August , Spirit Halloween’s 1,300 or so pop-ups began opening..
Why so soon?
Maybe this..
According to the National Retail Federation, 37.1% of consumers said they planned to shop before October, the highest figure since the organization began collecting the data in 2013… Money and markets dictate.. and this, as well: On Pinterest, Halloween generates 933 million saved Pins and 227 million searches per year, and the “peak advertising opportunity” for marketers begins in June..
So for all of the people are complain “too soon,” two more are exploring Halloween options in the early parts of summer..
There is also something very cultural and nostalgic about Halloween.. for kids, it’s back to school, the scent of autumn.. for parents it’s the same, but included with that is their nostalgic viewpoint of Halloweens past..
Ross Steinman, a consumer psychologist and professor at Widener University, told VOX: “For many, Halloween in-store displays symbolize a welcomed return to normalcy. A return to the routines of school and work, the ones that were left behind during summer as families attempted to relax, bond as a unit, and escape hectic schedules. Halloween is a ‘cozy’ time of year as the weather changes to cool and crisp, and it serves as a psychological marker of time.”
A marker in time… Absolutely. . It brings back those amazing memories for us all..
HERE IS YOUR FRIENDLY SPIRIT HALLOWEEN STORE LOCATOR..
Some local results:
Spirit Halloween BerkshreMall
1665 State Hill Road
Former SEARS
Wyomissing, PA 19610
(866) 586-0155
Spirit Halloween BloomsburgPA
225 Columbia Mall Dr Ste 5
Former Bon-Ton
Bloomsburg, PA 17815
(866) 586-0155
Spirit Halloween Trexlertown
6900 Hamilton Blvd.
Former BonTon
Trexlertown, PA 18087
(866) 586-0155
32.9 mi
Get DirectionsMore Info
Spirit Halloween Selinsgrove
3 Susquehanna Valley Mall
Former Bon-Ton
Selinsgrove, PA 17870
(866) 586-0155
Spirit Halloween Whitehall PA
2629 MacArthur Road
Across from WalMart
Whitehall, PA 18052
(866) 586-0155
Spirit Halloween Pottstown
Planned to open 09/06
223 Shoemaker Rd Ste 105
Near Sprint
Pottstown, PA 19464
(866) 586-0155
Spirit Halloween HighlandXng
Planned to open 08/23
453 Wilkes-Barre Twp Blvd
Former Office Depot in Kohl’s Center
WilkesBarre, PA 18702
(866) 586-0155
Spirit Halloween Harisburg PA
4600 Jonestown Rd.
Former CVS
Harrisburg, PA 17109
(866) 586-0155
Spirit Halloween ParkCity Ctr
820 Plaza Blvd., Spc# N820
Former Bob’s Flooring and Design
Lancaster, PA 17601-2738
(866) 586-0155
Spirit Halloween QuakertownPA
725 S West End Blvd
Between Ollies & Redner’s Warehouse
Quakertown, PA 18951
(866) 586-0155
Spirit Halloween Easton PA
146 Palmer Park Mall
Former Bon-Ton
Easton, PA 18045
(866) 586-0155
