Broadband, Wi-Fi More Important Than Clean Underwear for Apartment Dwellers, Survey Finds:
About 34% of respondents ranked Wi-Fi access as the most important feature for apartment living, followed by 25% who said high-speed internet was No. 1, per a survey commissioned by Comcast’s Xfinity Communities, the cable giant’s division dedicated to multidwelling units. Just 13% of those surveyed said having a washer and dryer in the apartment was the most critical factor.
The survey was conducted by research firm Precision Sample, which polled 205 building managers, building owners and real-estate developers of multifamily properties in the U.S. between December 7-10, 2016. The study has a margin of error of 5.8%.
Among those surveyed, 87% agreed that technology plays either an “extremely important” or “very important” role in keeping residents satisfied. Approximately 75% said most prospective residents ask about communications services (internet, phone, and TV) in their building prior to renting.
Everything that was was is not now. Everything that once matters has changed. Old sitcoms making a joke not to leave home with dirty underwear? Not anymore.. now you don’t leave home without your smart phone…
The future is now!
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